Understanding your market is key to making informed business decisions. This course teaches professionals how to conduct market research, analyze data, and use insights for business strategy development.
This program covers research methodologies, survey design, data interpretation, and competitor analysis. Participants will gain hands-on experience in using research tools to understand customer behavior and market trends.
- Market research fundamentals and consumer insights.
- Survey design, focus groups, and data collection techniques.
- Competitor analysis and industry benchmarking.
- Using analytics for market trend forecasting.
Graduates will receive the Techbriq Market Research Certification, demonstrating expertise in business intelligence.
- Importance of market intelligence
- Research methodologies and tools
- Designing effective surveys and focus groups
- Using software for data analysis
- Identifying target audiences and buyer personas
- Competitive positioning strategies
- Forecasting trends and making data-driven decisions
- Applying research insights to marketing strategies
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